Drive Marketing Campaigns:
Collaborate with the Project Director to conceptualise, develop, and execute a comprehensive multi-channel marketing campaign spanning both online and offline channels.

Marketing Strategy for Visitor Ticketing:
Formulate and implement marketing strategies designed to drive ticket sales for Mommy ‘n Me and IMBEX.

Sales Support:
Assist the sales team by producing post-show reports and developing sales collateral to enhance overall sales effectiveness.

Stakeholder & Partner Management:
Effectively manage relationships with partners, agencies, media representatives, and exhibitors to ensure the successful delivery of KPIs, including stage programme, onsite programme, PR campaign, social media channels, and influencer marketing initiatives.

Performance Measurement & Budget Oversight:
Continuously measure and analyse campaign performance to enhance marketing effectiveness while ensuring strict adherence to timelines and marketing budget.

Onsite Experience & Customer Engagement:
Design and implement engaging onsite experiences and promotions, ranging from stage programmes to interactive activities, to enhance the customer journey, and leveraging feedback, market trends, and competitive analysis to drive continuous improvements.

Branding & Positioning:
Develop and maintain a strong brand identity across all touchpoints, ensuring consistent messaging and positioning that reinforces our market presence and resonates with target audiences.